Workshop: Value of Good Content… (Vitaly Friedman)

[marc]

The Value of Good Content: How to Produce, Manage and Monetize Content

Everyone is a publisher these days. Whether we are putting content online in online shops, digital publications or corporate presences, content is the voice we are using to address user's needs and attract customer's interests. But what are the key ingredients of engaging and informative quality content? What are the processes involved to ensure the consistency in publishing? How can you ensure the quality in a large team of content creators? How do you organize, coordinate and manage publishing streams in different social media channels? And, most importantly, how can you meaningfully integrate a business model into your work?

In this workshop Vitaly Friedman — the co-founder and editor-in-chief of Smashing Magazine, one of the most popular and respected online publications for Web designers — provides useful insights into the editorial work, quality control, eBook and printed book production and distribution as well as marketing strategies and revenue generation streams in Smashing Magazine. The workshop also focuses on practical insights into lessons learned and decisions made and provides case studies from Smashing Magazine's own experience in online and offline publishing.

You'll learn how to

• Detailed insights into a professional workflow on the example of Smashing Magazine
• Organize, coordinate and optimize online publishing process
• Ensure consistency and high quality in the editorial work
• Promote content through social media channels
• Integrate advertising and monetization strategies
• Extend the reach beyond traditional online publishing (eBooks, printed books, iTunes, Amazon)
• Coordinate, produce and distribute a printed book worldwide (case-study Smashing Book)

[marc]

Das ist nun der einzige Workshop, der noch verfügbar ist. Da wir ihn erst vor kurzem angekündigt haben, gibt es noch einige Plätze. Aber nicht zu lange warten, denn die Erfahrung zeigt, dass die Plätze schnell weg sind, sobald man mit der Gruppe kommt.